Thursday, November 17, 2016

Learning to Deal With Critical Reviews

A Natural Fear

We all fear rejection, and when we put our babies (aka books) out into the world, if they get rejected we feel it on a very deep level. When I published Amelia's Children last year I didn't even send out review requests because I was so terrified that people would hate my book. Then I finally got brave enough to do it, but my efforts only earned me one review. It was five stars, though, so I was greatly relieved. If you're interested, you can read it here. Then a few months later, another review for Amelia's Children came rolling in. This time it was only three stars, despite the fact that the reviewer had some very positive things to say. You can read that review here. I'll talk about my feelings regarding those reviews in a moment, but first I want to discuss my new book.

I released Primogénito: The Fuentes Legacy this Halloween. This time I did things the "right" way. I started sending out review requests before the release date. The results, however, have been disappointing so far. One person rated the book on Goodreads, but did not leave a review. One person reviewed it on her blog but did not post it anywhere else. And one person left a review on Goodreads, but nowhere else. As of today, I still have no reviews on Amazon for this book. And the reviews/ratings I do have are all three stars. I'll discuss those reviews, and my feelings about them, in a moment, but I want to tell you how I feel about my book first.

This Book Is More Than My Baby

We all love our books. That's why we refer to them as our "babies". But not all "babies" are created equal, and of the two books I have published so far, I absolutely have a favorite. I openly admit to loving Primogénito more than I love Amelia's Children. That's right, I like the book with the lukewarm reviews better than the one which earned five stars right out the gate. There are multiple reasons for this, some from an objective, critical standpoint and some from a very personal standpoint. I'll get into the details later, but first I want you to understand exactly how strongly I feel about this book. Basically, if Amelia's Children is The Hobbit, then Primogénito is The Lord of the Rings. No, I'm not actually comparing myself to Tolkien. I know that would be considered almost sacrilegious in the literary world (but at least I didn't compare myself to Shakespeare!). What I'm comparing is the difference between my two books.

Like The Hobbit, Amelia's Children is fast-paced and exciting. The tensions build gradually until by the end you can't put the book down because you want to know what's going to happen next. And no, those are not my words. I'm merely quoting things people have told me after reading it. What I've learned from the people who have made the effort to contact me and tell me their feelings is that Amelia's Children is a crowd-pleaser and a page-turner.

Primogénito, on the other hand, is my masterpiece. Not that I'm putting it on the same shelf with The Lord of the Rings. I'm not. I recognize the world-building genius of Tolkien and do not presume that my own book is nearly that rich with detail. But it is pretty rich, especially compared to Amelia's Children. And I worked my butt off to make it that rich. Even though it's an urban fantasy which takes place in our modern society, still a lot of work went into the world-building aspects of that book. And I think I did a good job. In fact, one of the critical reviews it has received (which, again, I will discuss later) applauded my efforts at sculpting a captivating backstory to explain the paranormal element. But I love my book for more reasons than just that.

What Makes Primogénito Objectively Better Than Amelia's Children?


Amelia's Children was my debut novel. And because I self-published I did not have an editor standing between me and my audience. I could put it out there whenever I felt it was ready. You should know that I am a grammar nerd, so I made sure it had been thoroughly scoured for glaring mistakes and awkward wording before I hit the publish button. But I only knew what I knew at the time and there are a few things I have learned since then. Primogénito reflects those things. Basically, I was better at following "rules" by the time I sat down to write my second book. Here are some examples.

Concise writing
Have you ever had your writing referred to as wordy? Do you even know what that means? When I wrote Amelia's Children, I had no idea what it meant. And looking back, I see that my debut book was "wordy". I recognized it to an extent on the first proofread. I think I deleted the words "just" and "I mean" at least five times per page as I was preparing the book for publication. One word I did not delete, however, was "that". It's still there, in the edition that is currently available from all the various booksellers. It's everywhere in Amelia's Children. Maybe one day I'll do another revision and take some of them out, but for now I'm busy promoting my second book and writing my third. But I can guarantee that my subsequent books, including Primogénito, will rely less and less on those filler words and more on words which have real meaning.

Deep POV
I had never even heard of deep POV when I wrote my first book, but it's something I tried to pay close attention to with my second. So Amelia's Children is full of phrases like, "I thought", "I saw", and "I felt". Primogénito is not. If you're not familiar with deep POV, here's the abridged version. Basically words like "think", "see", "feel", etc., are barriers between the reader and the character. They are little ways that the author makes his presence known in the book. Deep POV is a method of removing the author from the book entirely so the reader only sees the characters and, hopefully, feels what the characters are feeling. This is only my humble opinion, and I know I'm biased when it comes to my own book, but I think I pulled off some pretty awesome deep POV in Primogénito.

Show, Don't Tell
This is the cardinal rule of writing. Don't tell me your character is angry. Show me his cheeks getting hot, the blood pounding in his temples, his fist colliding with the brick wall. I don't really feel that this is a weakness in Amelia's Children, but I was definitely better at it by the time I wrote Primogénito. The area where it can be seen the most is in the relationships between the characters. If you read a lot of book reviews, you may have heard the term "insta-love" thrown around. It's not a positive term. When people use it, they are referring to a romance where the characters fall in love but the reader never fully understands why they fell in love. Basically what's happened is the author has told the audience that the characters are in love, rather than showing it. There's a bit of insta-love in Amelia's Children. Sarah falls for David the minute she meets him and that initial attraction forms the basis of their entire relationship. In Primogénito the characters' feelings for each other are shown, not told. To the point that I want to cry for my own characters every time I re-read the book.

So, my point is Primogénito follows the rules better than Amelia's Children does. But just following the rules will not guarantee people will enjoy a book. For that you need an engaging story, and maybe that explains why my first book has better reviews than my second. Amelia's Children moves at a faster pace and spends less time on character development. Primogénito does have some pretty darn suspenseful moments, but it's the characters who push the story forward rather than the action. Maybe that kind of book is not for everyone. I don't know. Let's take a look at what people are saying.

A Modest Collection of Three-Star Reviews.

I must say I agree wholeheartedly with the first person who reviewed Primogénito. You can read that review here. Her feelings about my book echo my own. She fell madly in love with Damian. I'm madly in love with Damian. She was fascinated by the backstory and learning how the magic works. I can't say I'm fascinated by it, because I'm the one who came up with it, but I am darn proud of it. She wasn't a huge fan of Ashley. I'm not a huge fan of Ashley. The problem is she docked two stars because she didn't care for the Ashley/Nick storyline. I'll talk more on that later. First, let's look at my other three-star review.

You can read Primogénito's second review here. This one doesn't go into much detail about the pros and cons of the story. Her main critique is that the pacing is too slow in the beginning.

What Can I Learn From These Reviews?

Focus On the Positive
First let me say that I have yet to get a review accusing me of poor writing. I don't want to jinx myself. I don't want to pat myself on the back too soon, because as soon as I do I likely will get one of those reviews. Nonetheless, it's encouraging to know that, so far, no one has complained about grammar, typos, writing style, etc. And until I do get a review complaining about those things, I must conclude that I'm doing well with that part of the writing business.

Learning from the Negative
The critique of the Ashley/Nick storyline troubles me. Not that I can't see her point, I absolutely can, but I don't see it as being such a big problem because I never intended the book to be about Ashely and Nick. From the beginning, it was about Damian. The need to save Nick is motivated by Damian's feelings of guilt over what happened when they were kids and Damian's desire to take care of everyone around him. But someone took off two stars because she couldn't identify with Ashley and couldn't feel for her struggle to get her husband, and her life, back.

So what do I do with that? Do I need to rewrite the book, starting a little earlier in the story so we can see Ashley and Nick happy and whole, which will cause us to really feel something when things start to go wrong? Or should I merely rewrite my blurb? Because the book has three POV characters, I had three different ways I could have written my blurb. I could have done it from Damian's perspective, or I could have done it from Jenn's (Damian's wife). I chose Ashley because the situation with Nick is mysterious and creepy and I thought that would attract the interest of potential readers. But perhaps what I've done is give the impression that the book is all about Ashley when really it's not. Here's the blurb so you can see for yourself:

“I wake up in the middle of the night sometimes and see him standing at the foot of the bed, staring at me. Some nights I don’t think he sleeps at all.”
Ashley Preston has a problem. Her husband Nick has fallen victim to a mysterious illness, alternating between bizarre physical symptoms for which doctors cannot determine a cause and alarming personality changes which have Ashley fearing not just for Nick’s health but for her own safety as well. Desperate to save her husband, she turns to the only person she believes can help her: Damian Fuentes.
Ashley knows Damian’s family has dabbled in some kind of dark magic over the years. She also knows that when Nick was ten years old, Damian’s grandfather performed a strange ritual on him. Convinced that this ritual is at the root of her husband’s problem, Ashley begs Damian to delve into the Fuentes family’s darkest secrets in search of a cure. But Damian has spent the past five years trying to distance himself from his family and his traumatic past. Helping Ashley will mean resurrecting the long-dead ghosts of his most disturbing memories. If he saves Nick he may very well lose himself.
So maybe I've made a mistake in attempting to draw readers in by making them think the story is all about a person who turns out to be one of the less likable characters. The one comment in the review that I keep playing over and over in my mind is, "The other characters basically carried them through and made the story what it is." Well...yeah! That was the point. Primogénito, at it's heart, is about Damian and Jenn. They are the ones you should feel for when you read the book. Ashley is merely the catalyst who sets them on the dark path which leads...well I won't tell you that. You can read the book to find out.
As far as the other review, which calls my book "slow-paced", is concerned, I'm wondering if I'm marketing to the wrong audience. It also underscores another fundamental difference between Amelia's Children and Primogénito. While my first book contained a collection of interesting characters who all went through their own personal drama, the story was primarily plot-driven. And while Primogénito contains some interesting plot twists and (if I do say so myself) a pretty darn fascinating backstory, as a whole it is more character-driven. So calling it a dark fantasy and writing a blurb which emphasizes the creepy and mysterious aspects of the story may be a bit misleading. If you'd like to read more about the difference between plot-driven and character-driven books, you can read this article.
So What is Primogénito: The Fuentes Legacy?
It is a character-driven drama which also happens to have some intense, suspenseful moments. And dark magic. Let's not forget the dark magic.
It is the beautiful love story of Damian and Jenn. It is not a romance. We do not get to see these two meet and fall in love. When we are first introduced to them, they are already married. Within the first four chapters we discover that they are expecting their first baby. The driving force behind the story is the fear that Damian's past will come back to haunt them and destroy everything they have spent the past five years building.
It is the story of Damian's struggle to put himself back together after enduring an unspeakable trauma which occurred five years before the events of the book. Ashley's appearance at his door, begging for help, pulls him right back into the hole from which he has finally climbed out.
It is the story of Jenn's fear of losing Damian. She's afraid of the darkness which will take hold of him if he gets involved with his family again after all these years. She's afraid of losing him to Ashley, whom he dated in college and who still harbors some lingering feelings for him. She's afraid of the evil of his past coming and destroying their life together.
It is the story of Ashley, a woman who never really put her life back together after the trying events of the past, and who is now dealing with the new trauma of figuring out what is happening to her husband, Nick.
It is an emotional rollercoaster.
It is a tear-jerker.

It is a paranormal book with a very detailed backstory. Really...if I decided to write the prequels I would probably end up with a series of at least eight books.

It does start off slowly, because there's a lot of character development at the beginning, but it has an ending with a heck of a lot of action and suspense.

It is a dark fantasy. And I mean dark. The things Damian's family has done in order to obtain the magic are truly disturbing.

It is a relatively clean read. Though some really gruesome stuff is mentioned as part of the backstory, very little is actually shown in the book. And I don't do f-bombs. Just because I don't particularly care for f-bombs.

The Shameless Plug

Yeah, I know...self-promo is not cool. But I'm an indie author. If I don't plug my book, who will? So if you like character-driven stories which also happen to have a creepy, mysterious element to them, check out my book on Amazon:

Primogénito: The Fuentes Legacy
If you're more into plot-driven stories with lots of twists and turns, and you don't mind a little insta-love and some mild overuse of the word "that", check out Amelia's Children:


If you have any advice about getting my book into the hands of people who will actually love it, please tell me about it in a comment.

Thursday, November 3, 2016

The 10 Best 70s Horror Films

Let's Define Terms

When I refer to 70s horror movies, I'm referring to films that have a certain look, feel, pace, and, well, just general quality. I've long considered the 70s to be the best decade for horror, but my definition is a little fluid. Because I'm thinking of it in terms of style as much as timeline, I have a few movies from the late 60s and early 80s which I lump into the catergory "70s horror films". Just needed to get that out of the way before we begin to avoid confusion.

Night of the Living Dead (1968)  The only thing quintessentially 60s about this movie is the fact that it is black and white. The creepiness, the fact that it centers on just a few characters stranded in the middle of nowhere, and the fact that it is able to achieve amazing scares with few special effects makes it very 1970s-esque horror. Couple that with the fact that this is the movie that ushered in the zombie apocalypse genre, and you have more than enough reason to go watch it.

Rosemary's Baby (1968)  Another from the late 60s that I'm throwing into the 70s category. Though the mood is more psychological thriller than horror, still there's the whole "I'm carrying the devil's child" thing, which adds the supernatural element, thereby turning this into a horror movie. Why is it a 70s horror movie, despite the year it was made? It has more to do with the look of it than anything else. 70s movies looked different from sixties movies. The actors looked like real people, as opposed to actors in earlier eras whose hair and make-up were more appropriate for a Broadway stage than an intimate close-up with a camera. The 70s were the decade of realism in film, but that realism began in the late 60s. (Midnight Cowboy is another example of a 60s movie with a very 70s feel, though it's not horror so it doesn't make my list.) Rosemary's Baby is dark, gritty, quiet, and, well, everything that made 70s horror so great. It just wasn't made in the 70s.

The Exorcist (1973)  The first movie on my list that was actually filmed in the 70s. To me, this is the best horror movie ever made. I have no idea how many times I've seen it, but it still scares me every time. And I mean it scares me for days after I've watched it. The creepy thing about this movie is that, in the beginning, everything that's happening is completely mundane. A house makes weird noises at night. Objects get misplaced. A preteen girl exhibits odd behavior. Nothing seems out of the ordinary until well into the movie. Then when it's over, you walk through your house and you hear a weird noise and think, "Is that the devil?"

The Texas Chainsaw Massacre (1974)  The 80s is the decade famous for slasher movies, but there were a few made in the 70s. The difference between 80s slasher movies and 70s slasher movies is that the ones from the 70s were actually good. They were more creepy than gory and built the suspense to almost unbearable levels before the killing actually started. The Texas Chainsaw Massacre has a few weird moments (the camera pointed at the girl's face for a ridiculously long time while she sits at the dining room table screaming) but it also has one of the coolest scenes in any horror movie ever. It's close to the beginning when they've just gone into the house, then the door in the back opens, the villain steps out and attacks one of our unsuspecting protagonists, and disappears again behind the door. It came out of nowhere and when I saw it I was like, "Whoa! What just happened?"

The Omen (1976)  There are few things creepier in a movie than evil children. And when the evil child might actually be the devil himself, that's even worse. This movie is mysterious, creepy, suspenseful, and everything else that makes good horror good.

Halloween (1978)  Another slasher movie. I saw this film for the first time in the late 90s. I was hesitant to watch it because I knew it had spawned a chain of really bad sequels and I thought the first in the series would be equally bad. It's now one of my favorite horror movies of all time, and definitely the best slasher movie I've ever seen. What makes it so scary is that Michael Myers waits a really long time before he starts killing people (unless, of course, you count the initial kill at the beginning). It seems that the point of the first half of the movie is to lull viewers into a false sense of security, making us think this guy might not be as bad as we think, then bam, the terror begins.

The Amityville Horror (1979)  Okay, so the haunted house story has been done. And done. And done again. Almost to the point where it's not scary anymore. But this haunted house movie was made in the 70s, so it's got to be good, right? And it's the haunted house with those windows. You know the ones I'm talking about. The windows that became so famous the people who bought the house after the movie came out had them replaced in an attempt to deter people from coming to take pictures. (You can read more about the actual house here.)

The Shining (1980)  Coming out of the seventies on the other side now. Chronologically, this movie is barely 80s. As far as the story and the mood are concerned, it's all 70s. Directed by Stanley Kubrick, whose style is, admittedly, not for everyone, this is one of his more palatable films. Well, if you're into horror it's palatable. If not then...but what am I saying? If you're reading this, you must like horror movies, so go watch this one.

The Evil Dead (1981)  This movie barely made my list. Not only was it not made in the 70s, the over-the-top emphasis on gore during the last half places it more in the 80s genre than the 70s. But the beginning of the movie is all 70s. Mysterious. Creepy. Setting up a pretty good story before the bloodbath begins. The fact that it launched Sam Raimi's career, as well as Bruce Campbell's, should be enough reason to watch it. And it's actually pretty well-made, considering it had virtually no budget, a very inexperienced production team, and bunch of no-name actors. There's a reason this one is considered a cult classic.

Poltergeist (1982)  This is another one whose inclusion on my list is questionable. Made in 1982, its heavy reliance on special effects give it very much an 80s feel. But nevertheless the story unfolds in a very 70s fashion. Similar to The Exorcist, the first weird things that happen are pretty mundane. The suspense builds gradually and, like in Halloween, we're almost lulled into thinking these ghosts aren't so bad after all. Then, bam, the daughter gets sucked into her closet and the terror begins.

The 90s and Beyond

There are a few horror movies that came later which also have that creepy feel to them. The Sixth Sense (1999) is a good example. But it turns the usual horror format on its head by being terrifying at the beginning, until you realize at the end that the ghosts actually aren't evil. So the look and feel is 70s, but the story is something completely new. The Ring (2002) is right up there with the best of 70s horror in its ability to scare me, and continue scaring me long after the credits have rolled. The fact that it opens with the death of a teenager is straight out of the 80s, though.

So what are your thoughts? Are there any great 70s horror movies, or 70s-style horror movies, that I've missed? I'd love to hear about them in the comments.



And don't forget my new book, Primogénito: The Fuentes Legacy, is now available on Kindle.

Friday, October 28, 2016

Why Was Last Night's Supernatural Episode So Great?

Yeah, I know, I'm releasing a new book on Monday and should be blogging about that. And I know I just hosted a contest and giveaway and should be devoting this week's post to that (don't worry, contestants, I will send out prizes on Monday.). But if I'm going to write about last night's episode of Supernatural, now is the time to do it.

So why did I like the episode so much? The answer is: Mary Winchester. Yes, I admit I was a bit skeptical when I saw that she had come back from the dead. Okay, more than a bit skeptical. Actually, my first thought was, "Well, that's a lame plot twist if I ever saw one." But the first few episodes of Season 12 set my doubts to rest. Mary's return has been handled very effectively by the writers so far, and I'm looking forward to seeing where it's going to go from here. But back to last night's episode.

So, it's almost Halloween, and Supernatural decides to celebrate with a traditional haunted house story. It's something that's been done hundreds of times, and probably dozens of times on that show alone. It's a story that's so common it's really hard to make it scary. And it's especially hard to make anything scary on Supernatural because we've already seen so much we almost know what's coming before it happens. Sam and Dean charging into a haunted house isn't really suspenseful anymore because, seriously, what's going to happen? Are they going to die? Well, considering that it's Supernatural we're talking about, yes, they absolutely could die. But so what? They'll just come back. Those two have died so many times it doesn't really have any meaning now.

So how do the writers overcome this obstacle and make a show that is spooky and suspenseful and everything we want to see during Halloween week? They send Mary Winchester into the house instead. And she goes by herself. And the audience knows it's very possible that she's going to die because...well...she's not Sam or Dean. She's not guaranteed to stick around until the series finale. And here's the thing: I really did not want her to die. As skeptical as I was about her return, I felt that it would be even worse if they killed her off after only three episodes. So I was literally on the edge of my seat waiting to see if she would survive the haunted house. I won't reveal the ending in case some of you reading this have not watched it yet, but I was delighted to finally have one of my favorite shows get my heart racing the way seasons 1 and 2 used to do.

So I take my hat off to the writers of Supernatural for giving us a character that we can be emotionally invested in, but who could also die any minute. It adds an element of urgency that has been missing from the show for a long time.

Wednesday, October 19, 2016

One Week Left In My Contest and Giveaway!

Again, I'm celebrating the release of my new book, coming out October 31. Here's yet another teaser:


To celebrate, I'm hosting a contest and giveaway here on my blog. Here are the details:

Prizes


What can you win in this contest? 1st, 2nd, and 3rd places will be awarded. The prizes are as follows:


1st Place: $20 Amazon gift card, Kindle copies of Amelia's Children and Primogénito: The Fuentes Legacy

2nd Place: $10 Amazon gift card, Kindle copies of Amelia's Children and Primogénito: The Fuentes Legacy

3rd Place: Kindle copies of Amelia's Children and Primogénito: The Fuentes Legacy


How To Enter

Step 1: Read the sample chapters of Amelia's Children right here on my website.

Step 2: Answer the following questions. Each question has multiple answers. The more correct answers you give me, the more points you will receive.

What books, movies, and TV shows seem to have had the greatest influence on me while I was writing Amelia's Children?

Which fictional characters inspired some of the characters from Amelia's Children?

How did I name my characters? Just make stuff up. If I get no correct answers, I may award points for creativity!

Step 3: Submit your answers to gretasmusings@yahoo.com by October 25. Prizes will be awarded October 31.

That's it. There's no catch. I'm not even asking you to buy my book (of course I'm not, because I've included it as one of the prizes). I just want you to have fun and maybe win some free stuff along the way!

Tuesday, October 11, 2016

2 Weeks Left To Enter My Contest And Giveaway!

As I said last week, I'm releasing a new book on October 31. Here's a new teaser:


To celebrate, I'm hosting a contest and giveaway here on my blog. Here are the details:

Prizes

What can you win in this contest? 1st, 2nd, and 3rd places will be awarded. The prizes are as follows:

1st Place: $20 Amazon gift card, Kindle copies of Amelia's Children and Primogénito: The Fuentes Legacy

2nd Place: $10 Amazon gift card, Kindle copies of Amelia's Children and Primogénito: The Fuentes Legacy

3rd Place: Kindle copies of Amelia's Children and Primogénito: The Fuentes Legacy

How To Enter

Step 1: Read the sample chapters of Amelia's Children right here on my website.

Step 2: Answer the following questions. Each question has multiple answers. The more correct answers you give me, the more points you will receive.

What books, movies, and TV shows seem to have had the greatest influence on me while I was writing Amelia's Children?

Which fictional characters inspired some of the characters from Amelia's Children?

How did I name my characters? Just make stuff up. If I get no correct answers, I may award points for creativity!

Step 3: Submit your answers to gretasmusings@yahoo.com by October 25. Prizes will be awarded October 31.

That's it. There's no catch. I'm not even asking you to buy my book (of course I'm not, because I've included it as one of the prizes). I just want you to have fun and maybe win some free stuff along the way!

Monday, October 3, 2016

Contest (With Prizes!) to Celebrate the Release of My New Book

The Reason For the Contest

I have a new book, a dark urban fantasy, coming out on October 31. Here is a teaser:



To celebrate, I'm hosting a contest. Details follow.

First, the Fun Stuff

What can you win in this contest? 1st, 2nd, and 3rd places will be awarded. The prizes are as follows:

1st Place: $20 Amazon gift card, Kindle copies of Amelia's Children and Primogénito: The Fuentes Legacy

2nd Place: $10 Amazon gift card, Kindle copies of Amelia's Children and Primogénito: The Fuentes Legacy

3rd Place: Kindle copies of Amelia's Children and Primogénito: The Fuentes Legacy

How To Enter

Step 1: Read the sample chapters of Amelia's Children right here on my website.

Step 2: Answer the following questions. Each question has multiple answers. The more correct answers you give me, the more points you will receive.

What books, movies, and TV shows seem to have had the greatest influence on me while I was writing Amelia's Children?

Which fictional characters inspired some of the characters from Amelia's Children?

How did I name my characters? Just make stuff up. If I get no correct answers, I may award points for creativity!

Step 3: Submit your answers to gretasmusings@yahoo.com by October 25. Prizes will be awarded October 31.

Have fun!

Thursday, September 22, 2016

Let's Stop Blaming Amazon and Focus On the Real Problem

The Problem With Amazon

If you are a member of the indie authors community, you have no doubt heard complaints about Amazon's strict policies regarding self-published books. If you're a newcomer, here's a quick summary. Amazon reserves the right to ban your book or terminate your account at any time. If they do, they will send you a letter giving you a vague reason but no specific details then tell you not to inquire further. Amazon will also remove any review of your book that they deem dishonest, and they include reviews from your family and friends under the heading "dishonest". And too many "dishonest" reviews is another reason they could potentially terminate your author account.

No, I have never been in trouble with Amazon, and I hope I never am, but like all indie authors, some of these policies make me more than a little nervous. But I'm not laying all the blame on Amazon.

The One Problem I Do Have

Most of these strict policies scare me, but as I said above, I'm not blaming Amazon completely. The only area where I agree wholeheartedly with the authors who are lodging their complaints is communication. It seems to me that keeping authors informed would be a good thing. After all, if you don't fully understand what you did wrong, how can you be expected to improve? It seems to be Amazon's practice to have very little communication with indie authors, and I disagree with that practice. Communication is always good. But as far as everything else goes, I think we should be focusing our attention elsewhere.

What Is Amazon?

Amazon is an online retailer. Amazon is not YouTube. People can put crap videos up on YouTube, call all their friends, and get those friends to view those videos, like those videos, and follow that YouTube channel, and that's perfectly okay. Why? Because YouTube is not selling these videos. They don't have to keep people satisfied with the content of the videos made available there because people aren't paying to watch them. Yes, YouTube does have policies, but for the most part, the atmosphere there is "anything goes."

Amazon is different. Amazon is a store. People pay money for what they get there and if the customer is dissatisfied, the store's reputation suffers. And what's bad for Amazon is bad for indie authors because if we want to be able to sell our books there, well, we want Amazon to have an impeccable reputation. Many of their policies that sometimes hurt indie authors are just good business decisions, pure and simple. We are not their only reason to exist, so they are not going to cater to us and us alone. And if it's the choice between us and a paying customer, of course they're going to put the customer first. I think most business owners would agree with that philosophy.

The Real Problem

Why would Amazon have such strict policies for indies? There could really only be one reason. Because people have abused their policies in the past. Take reviews. Why would they delete reviews by friends and family members of the authors? I would imagine it's because there have been a lot of really bad books published recently boasting pages and pages of five star reviews. How would such terrible books get such great reviews? Because the reviews were all written by friends of the author. Does that mean that any review by someone who knows us personally is dishonest? No! Of course not. That's what makes it so infuriating. If we have a friend who reads our book, and actually likes it, we'd naturally like for them to be able to leave us a glowing review. It's very frustrating that they aren't allowed to do that. But at the same time, I understand Amazon's issue. We are asking people to pay for our books. If they see a string of positive reviews and buy our book on the assumption that it must be pretty good if that many people like it, then find it to be a mess of grammar errors, plot holes, and flat characters, that not only reflects badly on us but also on the retailer making money from our book. And Amazon is going to protect itself first. That's the only way they can stay in business.

What Can Be Done?

There's no easy way to solve this problem. We can't control what everyone else does. We can't stop people from engaging in dishonest business practices. And we can't do anything about the consequences that fall on the rest of us when other people do that. But if we can't be part of the solution, we can at least vow not to be part of the problem. So if you are an indie author, please, write a good book. Edit your book ruthlessly. Proofread meticulously. And when you are finally ready to publish, run your marketing campaign with the utmost integrity. Remember, your book does not just represent you, it represents the entire indie community. We have to protect our reputation just as tenaciously as Amazon does, so do the right thing. Sometimes the best way for indies to help each other is by tending to their own business first. That's how we'll show the world that our books deserve just as much respect as those published the old-fashioned way.